{"product_id":"1103110000353","title":"NASA, DANNE \u0026 BLACKBURN’S GRAPHICS STANDARDS MANUAL (Reprinted Edition)","description":"\u003cdiv id=\"tab1\" class=\"item\"\u003eA facsimile edition of NASA\u0026rsquo;s official visual identity guidelines, bringing together the agency\u0026rsquo;s graphic design, logos, signage, and other visual elements. Originally created in 1975 by designers Richard Danne and Bruce Blackburn, the manual was faithfully reproduced in 2024. Through a wealth of diagrams and archival material, the book reveals how NASA maintained a consistent visual identity across everything from logo guidelines and letterheads to signage, uniforms, and the markings on the Space Shuttle Discovery. More than a collection of graphic design, it offers a fascinating look at how an organization built and managed its brand identity. An inspiring volume for graphic design enthusiasts, as well as anyone with an interest in space and NASA.\u003c\/div\u003e\n\u003cdiv id=\"tab2\" class=\"item\"\u003ePages : 164\u003cbr \/\u003eSize : 23\u0026times;31cm (softcover)\u003cbr \/\u003e*Please note that as this item is displayed in-store, we cannot guarantee mint condition.\u003c\/div\u003e\n\u003cdiv id=\"tab3\" class=\"item\"\u003eRichard Danne and Bruce Blackburn are two of America\u0026rsquo;s most influential graphic designers. In 1975, they developed a new visual identity program for NASA, creating the now-iconic red \u0026ldquo;worm\u0026rdquo; logo and a unified design system that continues to be celebrated today. Beyond the logo itself, they established consistent design guidelines for typography, signage, vehicles, and printed materials. Their work helped shape NASA\u0026rsquo;s distinctive global image and is widely regarded as a landmark achievement in the history of graphic design.\u003c\/div\u003e","brand":"Book","offers":[{"title":"Default Title","offer_id":51573840773353,"sku":"1103110000353","price":6600.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/6959\/4601\/files\/1103110000353_a_spf.jpg?v=1784856596","url":"https:\/\/gfandco-shop.com\/en\/products\/1103110000353","provider":"GENERAL FURNISHINGS \u0026 CO.","version":"1.0","type":"link"}