A facsimile edition of NASA’s official visual identity guidelines, bringing together the agency’s graphic design, logos, signage, and other visual elements. Originally created in 1975 by designers Richard Danne and Bruce Blackburn, the manual was faithfully reproduced in 2024. Through a wealth of diagrams and archival material, the book reveals how NASA maintained a consistent visual identity across everything from logo guidelines and letterheads to signage, uniforms, and the markings on the Space Shuttle Discovery. More than a collection of graphic design, it offers a fascinating look at how an organization built and managed its brand identity. An inspiring volume for graphic design enthusiasts, as well as anyone with an interest in space and NASA.
Pages : 164
Size : 23×31cm (softcover)
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Richard Danne and Bruce Blackburn are two of America’s most influential graphic designers. In 1975, they developed a new visual identity program for NASA, creating the now-iconic red “worm” logo and a unified design system that continues to be celebrated today. Beyond the logo itself, they established consistent design guidelines for typography, signage, vehicles, and printed materials. Their work helped shape NASA’s distinctive global image and is widely regarded as a landmark achievement in the history of graphic design.
